Design Work: Concept Product Brochure

This was a concept piece from my collage days; the objective was to create a product brochure. I chose the fine purveyor of internet-nerd-things, ThinkGeek.

My treatment sprang primarily from their mission statement:
"ThinkGeek started as an idea. A simple idea to create and sell stuff to [...] a market that was passionate about technology, from programmers, engineers, students, lovers of open source, to the masses that helped create the behind-the-scenes Internet culture."
Given that target audience and the company's generally lighthearted tone, my concept for the piece was a print catalogue for the post-print world.

The book playfully assumes that the internet-obsessed user has never actually held a physical book before, and so amongst futuristic technical illustrations of the products, the catalogue cheekily explains relics of the analog world, from what the thing they're actually holding is, to what it used to mean when you talked about "windows" or a "mouse." My favorite details are the page numbers—in binary—and the "price tags"—I enclosed all of the prices in the brackets that enclose an html tag.

I designed, illustrated, printed, and bound the entire 46 page catalogue, which was a gloriously large 8.5 x 13 inches {these are spreads, so fullsize here is 8.5 x 26 in}. Some highlights:

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